VANESSA GRUTMAN PRESENTS
A 3-day workshop for women with businesses who are ready to stop blending in and become the obvious choice in their market.
Freedom is what you came here to activate. There comes a time where stepping into your knowing matters. Where choosing you and what you came here to radiate counts. And that time has come.

A 3-module workshop to identify the story you've been hiding, see your unique point of view, and understand why you can charge 2-3x more.

Claim Your Edge And Be Ready for What's Next

I’m ready to turn my light into my ADVANTAGE
Identify Your Edge

But something's missing.

✓ Identify your unique point of view (your laser beam—the polarizing belief that attracts your ideal clients)

✓ Claim your full story (including the hard parts—the hardships, the rebuild, the transformation)

✓ See exactly why you can charge 2-3x more (because your edge is your positioning)

✓ Witness 10 live coaching hot seats with women across all industries that are reclaiming their edge and upgrading their offers (what needs to shift, how to position it, who it's for)

✓ Leave with clarity on your next step 





This is 3 modules of interactive, transformational work with real hot seat coaching on YOUR business.


You have a business that works.

Inside Business Alchemy, that changes.
You're not talking about the struggles you overcame.
You're not sharing the transformation you became.
You're not using the story that actually makes you magnetic as your positioning.
 
So you sound like everyone else.
You charge like everyone else.
You attract clients who don't truly get you.

This is the workshop where you:

This isn't a passive course.
There's a version of you that's magnetic. She's overcome something real. She's learned hard lessons. She's rebuilt herself.
 
That's the version clients actually trust.
 
But you're hiding her.
 
You're showing up as the "professional version" instead.
 
The expert. The one who has it figured out. The one with no struggles.
 
And that version is... forgettable.
 
It's generic.
 
It competes on price instead of presence.

You're Separating Yourself

THE REAL PROBLEM:

You sound like everyone else. No one remembers you.

Here's what that costs you and your business:

Generic positioning
You attract people who negotiate, who don't trust you, who don't value what you do.

Wrong clients
You charge based on deliverables, not transmission. You price like someone without a profound story.
Low pricing
Even with all the content and visibility, you're still not being seen for who you actually are.

Invisibility
You have to work harder to compensate for the magnetic power you're not using.

Burnout

There's a version
of you that's magnetic. 
She's overcome something
real. She's learned hard 
lessons. She's rebuilt herself.

There's a version of you that's magnetic. She's overcome something real. She's learned hard lessons. She's rebuilt herself.

Your positioning becomes clear.
Your messaging becomes magnetic.
Your pricing becomes confident (2-3x higher).
Your clients become aligned.
Your work becomes simple again.

When you stop separating and start integrating—when you claim the story you've been hiding as your edge—everything shifts.

The breakthrough inside Business Alchemy:

WHAT HAPPENS INSIDE THESE 3 MODULES

IDENTIFY YOUR EDGE
Most women think their edge is their credentials or their skills.  It's not. Your edge is your story.
MODULE 1
In Module 1, we identify it through
a structured process:
You'll identify these pieces.
 You'll feel them land in your body with a powerful guided activation.
 You'll start to see and feel: This isn't irrelevant. This is everything.



✓ The hardships you overcame (the burnout, the loss, the moment you had to rebuild)

✓ The unique talents you have (that special way you see things, read people, solve problems)

✓ Your unique point of view (the polarizing belief that challenges the status quo)

Most women leave Module 1 with their first clear statement of their unique POV—the laser beam they've been hiding.
TURN YOUR EDGE INTO POSITIONING
Having an edge isn't enough if no one knows it.
MODULE 2
In Module 2, we translate it. 
We take the story you claimed in Module 1 and turn it into clear business positioning.
 
You'll see:

We'll walk through real examples:
✓ How to talk about your edge without sounding "woo"

✓ Why your story actually justifies premium pricing

✓ Exactly who your ideal client is (a version of yourself 6-12 months ago)

✓ How to articulate the transformation you provide (not the process, the outcome)

By the end of Module 2, you'll have your new positioning—clear, specific, and magnetic.
Sara
(realtor)
- Old positioning:
Generic realtor

- New positioning:
Intuitive realtor who reads the energy of spaces

- Result: Listings that were stuck for months got offers within a weekend

"I integrate intuition & Feng Shui into my practice"
Kristy
(OB-GYN)
- Old positioning:
Traditional doctor

- New positioning:
Doctor who helps midlife women expand (not just heal)

- Result: Ready to launch a high-ticket group program

 "I integrate science with energy work"
Emilie
(productivity coach)
- Old positioning:
Productivity coach

- New positioning:
Quantum time researcher (the transformation she actually wanted to facilitate)

- Result: Clients already sensed her potential; the rebrand just made it explicit

"I shifted from time management to quantum time"

Turning Your Unique POV Into Offers (hot seat)
This is where it gets personal.
MODULE 3
In Module 3, you get to witness 10 women from different industries re-work their specific offers.
 
You'll get:

This is where the real transformation happens.
 
This is where you see, concretely, how your edge translates into your actual business.

✓ Real example: Through witnessing women like you, you’ll understand where YOUR business needs to shift, how to position it, what price it's worth, etc

✓ Translation: You’ll understand how to translate the invisible into the tangible and find the right words to describe what you do differently

✓ Nervous system work: this module will calibrate you in feeling safe to step into visibility and premium pricing

✓ Clarity on your next steps: what to do in the next 30 days to start implementing

Most women leave Module 3 ready to move forward and excited to start sharing more of themselves.
REAL BREAKTHROUGHS

Cailin

“I realized my unique angle wasn't womb consciousness itself—it's that I'm an actress and comedian who uses creative expression to help women channel their power. That's my edge. That's what makes me un-copyable.”

Womb Consciousness Teacher
Lori

“I saw how to reframe regenerative ranching principles as a business model for creating a 'regenerative life.' That's my positioning. That's what makes me different from every other coach.”

Rancher
JENNIFER

“I've been focusing on the process (shadow work) when I should be selling the outcome (the woman who's done her shadow work and is radiant with power). And I can charge way more for that.”

Shadow Work Coach
Alissa

“I realized my brand name 'Wish Chick' is from 2009. I'm not that anymore. I'm a premium, exclusive 'private club' curator. I need to rebrand and own that.”

Life Curator
Jaime

“My 16-year-old blog for young moms is naturally evolving because I am. I've been resisting the evolution because I felt I was abandoning my old audience. But the new positioning—guiding women in 'coming home to themselves' after their kids leave—is actually more powerful.”

Blogger
REAL
BREAK-
THROUGHS

WHO THIS IS FOR

✓ You have a successful business
(clients, revenue, proof it works)

✓ But you feel like something's missing
(you're not fully you in it)

✓ You've been hiding the struggles you overcame (thinking they're not "relevant")

✓ You know you could charge more
(but you don't know why or how)

✓ You're ready to claim your edge
(your story, your POV, your positioning)

✓ You want live coaching, not just content (you want personalized guidance)

WHO THIS IS NOT FOR

ⓧ  You're looking for a basic "how to find your niche" course

ⓧ  You're not willing to claim your story
(you want to stay hidden)

ⓧ  You think your struggles make you less credible (you haven't done the inner work yet)

ⓧ  You want step-by-step templates
(we teach frameworks, not fill-in-the-blanks)

ⓧ  You're just starting out (you need an existing business and some revenue)

The Investment

$297

3-module instant access workshop
(240 mins of teaching and frameworks)

+ Lifetime replay access
MODULE 1
Identify Your Edge
MODULE 2
Turn Your Edge Into Positioning
MODULE 3
Turning Your Unique POV Into Offers (hot seat)
I'm ready to claim my edge

THE PROMISE

In 3 modules, you will:
✓ Know your unique point of view
(the laser beam that makes you un-copyable)

✓ See exactly what's been missing from your positioning

✓ Understand why you can charge 2-3x more

✓ Leave with clarity on what to do next
 
You won't just feel better about yourself.
 
You'll be positioned differently.
✓ Know your unique point of view
(the laser beam that makes
you un-copyable)

✓ See exactly what's been missing
from your positioning

✓ Understand why you can charge
2-3x more

✓ Leave with clarity on what to do next
 
Is this a course or live workshop? +
It's a recorded 3-module workshop with instant and lifetime access.
Do I need an existing business to join? +
Yes and no. Business Alchemy is for women with an existing business generating revenue who are ready to take the speed ramp. That said, if you are starting out, you might appreciate this point of view now rather than later!
Is this spiritual? Will people think I'm "woo" if I claim my story? +
No. This is about claiming the real struggles you overcame and the transformation you became. That's not woo: that's evidence of transformation. It actually builds credibility as you become the living proof of what you teach.
FREQUENTLY ASKED QUESTIONS

ONE FINAL THING

Instant + lifetime access
The women who price 2-3x higher aren't smarter than you.
They aren't more talented.
They aren't more credible.
 
They're just the ones willing to claim the story they've been hiding.
 
And use it as their positioning.
  
Ready to claim yours?

Purchase Business Alchemy